Quickly rank ideas by Impact, Confidence, and Ease on a 1-10 scale.
List all ideas or experiments to evaluate
Score each idea on Impact (1-10): how much will it affect your key metric?
Score each idea on Confidence (1-10): how certain are you it will work?
Score each idea on Ease (1-10): how easy is it to implement?
ICE is a lightweight prioritization framework that scores ideas across three dimensions, each rated 1-10: Impact (how much will this move the target m...
A growth hacker with 50 experiment ideas needs to pick the top 5
A marketing team deciding which campaigns to test first
A startup brainstorming session where speed matters more than precision
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