RICE Score — Think Tools

prioritization

RICE
Score.

Score and rank initiatives by Reach, Impact, Confidence, and Effort.

[ Methodology ]

Step 1

List all candidate initiatives or features

Step 2

Estimate Reach: number of people affected per quarter

Step 3

Estimate Impact: score from 0.25 (minimal) to 3 (massive)

Step 4

Estimate Confidence: percentage (100% = high, 50% = low)

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The Trade-off.

RICE is a prioritization framework developed by Intercom that scores each initiative using four factors: Reach (how many people will this affect in a ...

Advantages

/Quantitative and systematic approach
/Forces estimation of effort and confidence
/Easy to compare very different types of work
/Confidence factor accounts for uncertainty

Limitations

/Estimates can be wildly inaccurate
/Impact scale (0.25-3) is subjective
/Doesn't capture strategic alignment or dependencies
/Can be gamed by inflating reach or impact numbers

[ LAB_WORKSHEET ]

Real-world Applications

01. Use Case

A PM deciding between 10 feature requests for next quarter's roadmap

02. Use Case

A growth team choosing which experiments to run first

03. Use Case

A startup deciding where to invest limited engineering resources

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