prioritization

RICE Score

Score and rank initiatives by Reach, Impact, Confidence, and Effort.

Best forProduct roadmap prioritizationComparing features with different scalesData-driven decision making in product teams

How it works

1
List all candidate initiatives or features
2
Estimate Reach: number of people affected per quarter
3
Estimate Impact: score from 0.25 (minimal) to 3 (massive)
4
Estimate Confidence: percentage (100% = high, 50% = low)

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The trade-offs

What you gain — and what you give up.

RICE is a prioritization framework developed by Intercom that scores each initiative using four factors: Reach (how many people will this affect in a given peri…

Strengths

Quantitative and systematic approach
Forces estimation of effort and confidence
Easy to compare very different types of work
Confidence factor accounts for uncertainty

Limitations

Estimates can be wildly inaccurate
Impact scale (0.25-3) is subjective
Doesn't capture strategic alignment or dependencies
Can be gamed by inflating reach or impact numbers

Real-world examples

When to reach for RICE Score.

01
A PM deciding between 10 feature requests for next quarter's roadmap
02
A growth team choosing which experiments to run first
03
A startup deciding where to invest limited engineering resources

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